Turn anonymous emails into actionable insights
Enrich your Klaviyo profiles with demographic, lifestyle, and behavioral data. Build your first winning flow in minutes, not months.
Built for growing beauty, fashion, wellness, skincare, fitness, pet, and lifestyle brands ready to scale their email marketing.
Your Klaviyo List
Email, Name, Phone
Laythe Magic
AI-Powered Enrichment
Enriched Profiles
8+ Data Points Added
Perfect for growing D2C brands
Laythe is designed for small e-commerce teams who want enterprise-level customer insights without enterprise-level budgets.
If you're a D2C brand using Klaviyo and want to finally segment like the big players—Laythe is for you.
Klaviyo is powerful, but limited without data
You've got the emails, but you're missing the context needed to create flows that actually convert.
"Who are my customers, really?"
You're guessing at age groups and demographics. Your welcome series treats a 22-year-old the same as a 55-year-old. Different generations, same generic messaging.
"What can they actually afford?"
You're promoting the same products to everyone—luxury items to budget shoppers, discounts to high-income buyers who want premium. Revenue left on the table.
"Family or solo? Renter or owner?"
Without household data, you can't tailor product recommendations. Singles get family bundles. Apartment dwellers see patio furniture. Irrelevant = unsubscribed.
"What do they do for work?"
A nurse, a software engineer, and a teacher all have different schedules, pain points, and purchasing power. But to you, they're just [email protected].
"What are they actually interested in?"
Your fitness brand is emailing yoga content to CrossFit enthusiasts. Your outdoor gear goes to homebodies. Without interest data, every email is a shot in the dark.
"First flow paralysis"
You know you need segments. You've read the guides. But without actual data to segment on, you're stuck with one-size-fits-all flows that underperform.
Age Range
18-24, 25-34, 35-44...
Gender
Male, Female, Other
Wealth Indicator
Income brackets & spending power
Household Size
1, 2, 3-4, 5+ members
Job Category
Healthcare, Tech, Education...
Industry
Retail, Finance, Manufacturing...
Broad Interests
Fitness, Travel, Gaming, DIY...
Home Ownership
Owner, Renter, Unknown
8 data points that transform your Klaviyo
Laythe enriches every profile in your Klaviyo list with demographic and lifestyle data. Finally, build the segments you've always wanted.
- Segment by age to match messaging to generational preferences
- Target by wealth to promote the right price points
- Personalize by household for relevant product recommendations
- Filter by interests to ensure every email resonates
From email list to enriched segments in 3 steps
No code. No complex setup. Just connect, enrich, and start building better flows.
Connect Klaviyo
Securely link your Klaviyo account with one click. We only need read access to your lists—your data stays yours.
Enrich Profiles
Our AI matches your emails against 250M+ US consumer records. Demographic data flows directly into Klaviyo as custom properties.
Build Better Flows
Use your new data points to create hyper-targeted segments. Launch your first personalized flow in minutes.
Built for compliance from day one
Laythe is fully compliant with all US data privacy laws including CCPA, CPRA, and state-specific regulations. We use only ethically-sourced, opt-in consumer data. Your customers' privacy is protected, and your business stays compliant.
Be first to try the beta
Join the beta for early access and exclusive founding member pricing. Limited spots available for D2C brands.
You're in the beta!
We'll be in touch soon with your early access invite.